Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign
PepsiCo Design & Innovation
Food, Beverage and Culinary Arts Design Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign by PepsiCo Design & Innovation Pepsi China's Moments Campaign celebrates 6 shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. Pepsi leverages the success of the PepsiMoji campaign and worked with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi Moments to life. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand.